AI Insights · Timothy · January 2021
Top 5 Tabletop Board Games on iOS in Latin America: Q4 2020 Performance
A look at the performance of leading tabletop board game apps in Latin America on the iOS platform during the fourth quarter of 2020, showcasing trends in downloads, revenue, and active users.
As the year 2020 drew to a close, the tabletop board game category saw significant user engagement on iOS devices in Latin America. Sensor Tower's data provides insights into the performance of the top five applications in this genre during the fourth quarter.
Parchisi STAR maintained a steady user base, with weekly active users fluctuating around the 550K mark, peaking at 601K in the final week of December. Downloads saw an upward trend in Q4, starting at around 28K and finishing strong with over 36K downloads. Revenue also followed an upward trajectory, with a slight dip mid-quarter, ending at approximately $29K.
Ludo Club・Fun Dice Board Game experienced a decline in downloads from 21K at the beginning of Q4 to around 15K mid-quarter, before rebounding to nearly 20K by the end of December. Weekly active users dipped below 112K but managed to recover to 111K by the close of the year. The app's revenue displayed a mixed trend, with a notable increase to over $6K in the week leading up to Christmas.
Chess - Play & Learn by Chess.com showed a remarkable increase in both revenue and downloads. Revenue grew from a modest $2.7K at the quarter's start to a significant $9.5K in the final week. Downloads followed suit, with a significant jump from around 3K to over 22K. The app's active users saw a steady climb, reaching upwards of 108K by year-end.
Backgammon - Lord of the Board saw modest download numbers, beginning at just 72 and ending the quarter with 237. Despite the lower download figures, the app's revenue displayed growth, starting at approximately $1.6K and peaking at $5.3K in November. Active users remained relatively stable, hovering around the 2.5K mark throughout the quarter.
MONOPOLY: The Board Game showed a significant increase in downloads during the holiday season, jumping from 216 to 737 by the end of December. Weekly active users also saw a notable rise, with numbers more than doubling from 498 to over 1K in the same period. Revenue for MONOPOLY displayed an upward trend, concluding the quarter at around $3.6K.
These trends reflect the overall engagement patterns of tabletop board game enthusiasts in Latin America on the iOS platform during the fourth quarter of 2020. For more detailed insights and analysis, Sensor Tower's comprehensive data sets are available for further exploration.
